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New campaign calls on dog owners to 'leave only paw prints'

Image of a dog and the caru cymru branding

7 October 2021

Image of a dog and the caru cymru brandingPowys County Council joins new campaign to tackle dog fouling.

Powys County Council is urging dog owners to do the right thing and pick up after their pets as part of a new national campaign from Keep Wales Tidy.

Although an estimated nine out of ten dog owners pick up after their pets, dog poo remains a persistent issue in communities across the country. Keep Wales Tidy's campaign aims to raise awareness of the health risks associated with dog poo; not just for humans but also for livestock and other pets.

Dog poo that's left behind can carry harmful bacteria which can remain in soil long after it has decomposed.

The nationwide campaign is being run as part of Caru Cymru (a Welsh phrase meaning 'Love Wales') - an inclusive movement led by Keep Wales Tidy and local authorities to inspire people to take action and care for the environment.

Based on research by behaviour change experts, bright pink signs, posters, pawprint stencils and bin stickerswill be appearing across Powys to 'nudge' people into making the right decision.  

"Dog mess is the most unacceptable and offensive type of litter on our streets and open spaces and feedback from Powys residents tells us that dog fouling is the issue the public are most concerned about." explains Cllr Heulwen Hulme, Powys County Council Cabinet Member for Environment.

"Our waste awareness and enforcement team are busy out and about adding signs and engaging with dog owners, whilst our street cleaners are doing their best to clean up after the irresponsible few who refuse to take responsibility for their own pets.

"This latest campaign aims to encourage dog walkers to use bins to dispose of dog waste, and to reduce the incidents of fouling and the clean-up costs related to this anti-social behaviour."

Keep Wales Tidy Chief Executive Lesley Jones said: "We're excited to be launching this important campaign with our local authority partners. As a nation of dog lovers, we should all be aware that dog poo isn't just an unpleasant mess, it can be dangerous.

"We're urging the small minority of irresponsible dog owners to do the right thing. By not picking up after your dog, you could be putting people, livestock, and our beloved pets at risk. Please bag it, bin it and leave only pawprints when you're out and about."

People in Powysand across Wales are being encouraged to join the new campaign. Visit Keep Wales Tidy's website to find out more and download free materials: www.keepwalestidy.cymru/caru-cymru 

Caru Cymru has received funding through the Welsh Government Rural Communities - Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.

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