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Local Priorities - Powys

Night sky over Lake Vyrnwy

Powys County Council Priorities - Stronger, Fairer, Greener  

The Powys County Council Cabinet has introduced their vision to build a stronger, fairer, greener Powys. The work to develop the visitor economy in Powys contributes to the Council's vision to build and stronger, more resilient rural economy in Powys.

Stronger, Fairer, Greener - Our Corporate Plan

Powys County Council's tourism activity sits within the Economic Development and Regeneration service of the Council and has a dual role in delivering the visitor marketing priorities of the council, alongside supporting the ongoing development of the tourism sector in Powys, in particular working to support businesses, destinations and communities which provide services to visitors. 

Powys County Council is committed to supporting a destination management approach, and works in partnership with Visit Wales, partner organisations, tourism businesses, clusters and community groups in the following 4 destinations that make up Powys.

  • Brecon Beacons
  • Cambrian Mountains
  • Dyfi Biosphere
  • Mid and North Powys Destination Network 

​Powys County Council undertakes a variety of research into tourism trends, visitor satisfaction, bedstock and the impact of tourism on the economy of Powys (STEAM).  Sitting on the Visit Wales research partnership, we gather data in conjunction with other organisations and local authorities in Wales. 

​Wales tourism research can be viewed -

Tourism Associations

We all benefit from greater connection and can learn so much from those around us.

Overarching communication networks:

  • Mid and North Powys Destination Network (MNPDN) - A network made up from representation from the 29 tourism groups operating across Radnorshire and Montgomeryshire. Alongside this 'core network' is the wider communication channel of the Facebook group, that's open to all tourism operators within Montgomeryshire and Radnorshire. Operating as the 'back office' of tourism, its aims are to strengthen the tourism sectors communication and knowledge within the area in an effort to encourage collaborative working and enhance the regions identity.
  • Brecon Beacons Tourism is the independent trade association for tourism related businesses in the Brecon Beacons National Park
  • Bannau Brycheiniog -Sustainable Tourism CIC, an independent Community Interest Company dedicated to promoting sustainable tourism in Bannau Brychieniog / Brecon Beacons National Park.  We believe in the power of community engagement and welcome residents and local businesses to join us in our mission. By offering the latest industry information, networking opportunities, and business support, we empower you to make informed decisions that benefit your business and the environment.  Our natural environment is a fragile ecosystem and our local economy of interconnected businesses is no different. By fostering grass-roots approach, we aim to enhance resilience and achieve more together.  Visit our eco-retail community hub in Brecon to explore local produce and eco-friendly consumables for your business.  Join us in creating positive change and shaping a more sustainable future, circular economy for our unique National Park.
  • Mid Wales Tourism Association (MWT) is a business-led, not-for-profit organisation, committed to delivering activities which support the growth and development of a strong and sustainable tourism industry. As well as providing direct support to individual businesses, community tourism groups and associations via membership, we also deliver marketing and promotional campaigns to promote the destination to our target markets.

Get connected with tourism in your patch...

  • Brecon Beacons Tourism
  • BB-Sustainable Tourism CIC
  • Cambrian Mountains Tourism Network
  • Carno Community Council
  • Dyfi Biosphere
  • Farmstay Wales
  • Green Holidays Wales
  • Knighton & District Tourism Group
  • Lake Vyrnwy Marketing Association
  • Llandrindod Town Council
  • Llandrindod Wells Chamber of Trade and Tourism
  • Llani Ltd
  • Mid Wales Tourism
  • Montgomery Town Council
  • Natural Mid Wales
  • Newtown Town Council
  • Presteigne Trust
  • Radnor Farm Group (ceased operating)
  • Rhayader 2000 Ltd
  • Radnor Marches On
  • Taste Llanwrtyd
  • Taste Montgomery
  • Transition Presteigne
  • Welshpool Town Council