National Priorities - Wales

Visit Wales is the Welsh Governments tourism team, within the Economy, Skills and Natural Resources Group, its role is to promote Welsh tourism and assist the tourism industry.

Visit Wales has taken over the functions of the former Wales Tourist Board, an Assembly Sponsored Public Body. The role of Visit Wales is to support the Welsh tourism industry, improve tourism in Wales and provide a strategic framework within which private enterprise can achieve sustainable growth and success, so improving the social and economic wellbeing of Wales. The mission of Visit Wales is to "maximise tourism's contribution to the economic, social and cultural prosperity of Wales".

The 2020-2025 priorities for the visitor economy can be found in 'Welcome to Wales'