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Marketing your offer

Trying to be something to everyone leaves everyone with little but knowing what you are and who you want can go a long way to make you stand out and reach your vision.

Having an identity...

The identity is a set of individual components, such as a name, a design, a set of images, a slogan, a vision, a design, writing style, a particular font or a symbol etc. which sets the brand aside from others.

Telling others who you are...

Marketing is everything you use to tell others what you do, so when thinking about your business marketing, consider all aspects, across all different channels.

  • Signage
  • Printed materials
  • Online - web
  • Online - which social channels

How your style carries through all of these and what it says about you.

Whether you choose to manage your own or utilise the skills of marketing folk, there's a lot of advice and guidance out there to help develop your understanding of what is needed, when and why ...

In this section you'll find detail of the Powys visitor brand and the broader Wales brand - how you can tap into both to help your business in the bigger picture.