The Powys Visitor Identity

• It celebrates the story and culture of our region conveying the character of place and the people within it.
• It geographically places us as at the heart of Wales recognising the diversity, uniqueness and the individual experience each and every visitor can have, each and every time they visit.
• Our heritage and natural environment have stood the test of time, yet constantly change.

Capturing this essence; along with the people, the landscape, the experiences and flavours, the Powys brand is a unique and exciting destination brand that visitors will connect with and share their own experiences and stories. 

Our key things...

• The People
• Our images

The People

Memories are made and hearts are won through the people we meet. Our people are warm, welcoming and have the knowledge to ensure every visit leaves a legacy. We invite everyone to get involved, speak to us, use this brand and be a part of the future of Mid Wales.

Speaking collectively our attractions, accommodation, experiences and events will be unified. Through this brand we can work together to improve expectations and experiences, delivering consistent messages to our visitors, with all communication coming from one 'place'.

Together we can build a sustainable brand, through which we can all benefit from a greater share of voice, an increase in visitor numbers and a higher return on investment. 

Our Images 

Harnesses the power of great photography to convey four strong visual themes of the brand.

• ​The landscape - The moods and natural beauty of our unique landscape, from morning to evening, through sunshine and showers, is captured in outstanding imagery. The images are expressive and honest, communicating visually the Powys brand.
• The people: local heros - Engaging portraits offer an invaluable opportunity to reveal and communicate the lives of Mid Wales people in their distinctive environment. Supporting reportage images further reveal the unique lives of Powys people.
• The activities - Exciting images convey the range of adventures on offer in Powys. Taken at the centre of the action, the photography communicates each experience in a stimulating, arresting and authentic style.
• The festivals and events - Capturing the colours and action of our festivals and events, great images taken in the distinctive Powys brand style invite our visitors to come and experience these thrilling occasions for themselves. 

The Powys visitor experience is open to all; every visitor encounters something different each time they visit, from the wild mountains to the historic hamlets, the people and places will touch the heart of every traveller.​ 

Marketing activity is channelled through predominantly online and social media platforms:

Mid Wales My Way | Powys Tourism

For the purposes of ease for our visitors we have split Powys into the following areas:​

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Vyrnwy and Berwyns logo

Vyrnwy and Berwyns logo

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We hope that you will find an affinity with these logos and use them when promoting your business in your respective areas to provide our visitors with an easy-to-use key of the area.