Design the official poster for the 2027 Tour de France!
7 May 2026
Used across the entire event, the artwork will be seen by millions, both on the roadside and worldwide, as it features on promotional materials published by race organisers the Amaury Sport Organisation (ASO).
The competition for students enrolled on art, design, graphics and photography courses in further and higher education in Powys, and all the other areas hosting next year's Grand Départ in the UK, opened on Monday 4 May. It then closes at 5pm on Friday 26 June 2026.
Full details, including terms and conditions and how to enter, are available at: www.letourgb.com/poster-competition
The winner will be invited to the French capital for the official unveiling of their artwork in the autumn and enjoy a hospitality experience at one of next year's UK stages.
Stage three of the 2027 Tour de France will begin in Welshpool and finish in Cardiff on Sunday 4 July.
After leaving Welshpool's main street, and passing the iconic Powis Castle and gardens, the peloton will travel up the Severn Valley to Newtown, before heading south to Llandrindod Wells, Builth Wells, Mynydd Epynt, Brecon and Bannau Brycheiniog.
The Tour's description for stage three reads: "Taking place entirely within Wales, this stage is not only gruelling but also has an explosive finale and will put the peloton's team leaders and more punchy performers to the test."
The poster competition is part of Grand Départ GB's JOY social impact programme.
Tracy Power, on behalf of JOY, said: "This is a once in a lifetime opportunity for two talented students to showcase their creative skills on a truly global platform, and to forever be associated with this historic Grand Départ.
"The competition reflects the ambitions we have for JOY to be at the front and centre of the 2027 Grand Départ and we can't wait to see the creativity of students and their submissions."
An expert panel, headed by award winning artist Lucy Pittaway will judge the submissions. Shortlists for both the Tour de France and Tour de France Femmes avec Zwift will be put forward by the Grand Départ GB 2027 panel to ASO, who will select the final winners for each race and then work with them to develop their designs ahead of the October reveal in Paris.
Lucy Pittaway, a former graphic designer and teacher, who has been recognised with several awards, including 'UK's Most Popular Published Artist' in 2018, 2019, and 2022 by the Fine Art Trade Guild, said: "I'm absolutely delighted to be part of the judging panel. Cycling has long been a source of inspiration in my work, and art has a unique power to capture the emotion, movement and stories behind these iconic races.
"Supporting emerging talent as they interpret such a historic moment for cycling across England, Scotland and Wales is truly exciting, and I'm honoured to help celebrate creativity at this level."
The inspiration behind the poster chosen to represent this year's (2026) edition of the race: https://www.letour.barcelona/en/poster
More information on the competition, other ways to get involved and the route that will be taken through Powys in 2027, are now available on a dedicated section of the Powys County Council website: Countdown to Tour De France 2027
PICTURE: Tour de France Race Director Christian Prudhomme with the 2026 Grand Départ creative, during the route reveal event last year. Picture: ASO & Maxime Delobel
